Trade Names and Trademarks

The name of a business or product, a label, logo, or form of advertisement are some examples of items that may be registered with the Office of the Secretary of State. The registration is not required, but is a good way to notify the public of the use of a certain name or mark. The filing fee is $15, and the registration remains on record for 10 years. A registration may be "assigned" to another party during the 10 year period, and may be renewed before the 10 year time period has expired.

Click below for further information and the forms

• State of Wisconsin Trademark Information
• Application for Registration of Marks
• Application for Assignment of Marks
• Search Trademarks Database

To have the applications mailed to you, send a request and a self-addressed stamped envelope to: Secretary of State, Trademark Applications Request, P. O. Box 7848, Madison, WI 53707.